Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: October 2021
Case study: Desincha
This tea brand successfully popularised tea drinking in Brazil when launching digestive wellness teas and powders in 2017. It offers a valuable lesson in the power of influencer marketing.
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Published: September 2021
Case study: Banza
Wanting to make nutritious food more accessible by reinventing traditional comfort foods, Banza launched its chickpea pasta range in 2014. Today it is the fastest-growing pasta brand in the US with products available in over 17,000 stores, up from 800 in 2015.
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Published: September 2021
Case study: Yummy Bros
This Singapore-based meal prep brand reinvents authentic Asian cuisine and offers them in healthier, customisable versions. It is a good example of a brand that has succeded in the immensely fragmented world of fitness and weight management.
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Published: August 2021
Case study: Smart Sweets
Canadian Smart Sweets, founded by a 21-year-old in 2015, has sky rocketed to become the market leader in the low-sugar sweet section in both the US and Canada. It is proof that with good marketing and a convincing enough concept, you can sell your product at a 1000% price premium and still be a flourishing business.
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Published: August 2021
Case study: Nick's
Nick’s is a rare example of a small international brand that has managed to conquer the US market. The Swedish maker of low-sugar ice cream and sweets achieved sales of over $20m in 2020 and provides an interesting lesson in focusing on taste vs. health, and what this can do to your brand.
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Published: August 2021
Case study: Iswari
This Portuguese powder brand is an example of how growth and expansion is possible without going into mass retailers. It is also a good example of a social media marketing strategy done well.
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Published: July 2021
Case study: Kodiak Cakes
Family-run Kodiak Cakes gives US consumers permission to indulge with its range of high-protein wholegrain pancakes, waffles and cakes. The brand saw sales grow by 25% in 2019-2020, with revenue reaching $200m, and is a good example of why you should never underestimate the power of market trends.
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Published: July 2021
Case study: Zevia
Zevia became the US’ first zero calorie soda sweetened with stevia when it launched in 2007. Since then the brand has developed into a $110m brand that filed for an IPO in spring 2021.
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Published: July 2021
Case study: Siete
Realising that that no one was selling Mexican American products in the health-food category, the Garza family decided to change this and launched Siete. The brand's range of grain-free tortillas and tortilla chips became an instant success and Siete achieved $40m in sales in 2020.
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Published: June 2021
Case study: Creative Snacks
Mars-owned Creative Snacks is a leading brand of coconut snacks and almond clusters and shares many similarities with sister company KIND. The brand connects to 7 key trends and offers trail mixes and cluster-style snacks with a clear better-for-you proposition.
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