Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: October 2022
Case study: Chobani Oat
Chobani Oat is proof that if your customers are loyal enough, and your strategy is good enough, they will follow you into a brand new category. The launch of Chobani Oat in 2019 marked the company's first foray outside of the yoghurt aisle and it has served them well.
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Published: October 2022
Case study: Nomadic Dairy
Nomadic Dairy has managed to become category leader in the UK Convenience & Impulse channel, despite being small and premium priced. This is much thanks to the brand’s position as a small, independent brand with roots in the “lush, green pastures of County Donegal”.
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Published: October 2022
Case study: Fairlife (2022 update)
With sales exceeding $1bn, Fairlife is one of Coca-Cola’s top performing brands and provides good lessons in how the dairy industry can respond to the rise of plant milks.
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Published: October 2022
Case study: Simply Almond & Oat
Simply capitalises on the notion that "plant-based milks are full of additives" by offering 'clean' products made from almond or oat. Sales of Simply Almond reached $24.3m (€25.2m) in 2021, making it one of the most successful products that year.
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Published: September 2022
Case study: Dave's Killer Bread
Bread may seem like a difficult category to succeed in. Dave's Killer Bread succeeded with an interesting story, striking packaging, interesting recipes and good taste. It is the best-selling organic sliced bread in the US and saw sales growth of 15% in the first quarter of 2022.
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Published: September 2022
Case study: Crystal Farms Cheese Wraps
Cheese is being reinvented as something indulgent-yet-healthy in consumers’ mind, and Crystal Farms is one of many brands that is benefiting from this. The brand launched its most innovative product to date in 2020, which made sales of $16.6m in its first full year on the market.
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Published: September 2022
Case study: Sara Lee
Grupo Bimbo-owned Sara Lee gives consumers permission to indulge in bread and is proof that even Big Food can use the big trends to successfully innovate in a traditional category.
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Published: August 2022
Case study: Chobani Complete
Communicating about quality protein is an untapped opportunity, and one that Chobani realises the value of. With its Complete range, the brand creates a point of differentiation compared to other dairy protein products – and a competitive advantage compared to plant-based products. This is a key reason why sales of Chobani Complete reached $34.1m in its first full year on the market.
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Published: August 2022
Case study: SlimFast Keto
Launching keto products under a brand best known for its low-calorie and low-carb proposition is bold but for Glanbia-owned SlimFast, it has paid off. The brand's keto range quickly took off and accounts for around 40% of the brand’s overall business today.
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Published: August 2022
Case study: Birds Eye Bakes
Conagra has invested heavily in re-inventing its Birds Eye brand, with a focus on driving sales from new products. Its vegetable bakes proved to be particularly successful and generated sales of $33.4m (€32.5m) in 2021. It is a great example of a ‘plants made convenient’ strategy done well.
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