Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: April 2023
Case study: Kevin's Natural Foods
This ready meal brand connects to a number of important growth trends and addresses a wide range of personalised food preferences – paleo, keto, free-from dairy, gluten, soy and refined sugars. It recorded sales of $140m in 2022, up 40% from 2021.
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Published: April 2023
Case study: Nick's
Nick’s is a rare example of a small international brand that has managed to conquer the US market. The Swedish maker of low-sugar ice cream and sweets had 2021 sales of SEK 246m, with around 50% coming from the US market.
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Published: April 2023
Case study: Yakult 1000
Playing a key role in the Japanese yoghurt market since the 1930s, Yakult further established itself in the market with the launch of Yakult 1000. This product is available for home delivery only and saw sales of 100+ million bottles in the first quarter.
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Published: March 2023
Case study: Philadelphia
Philadelphia dominates the cream cheese category thanks to its long-established brand equity, a continuous marketing investment and a stream of often highly creative new products to refresh consumer interest. And if anyone can make plant-based cheese work, it is the Philadelphia brand.
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Published: March 2023
Case study: Meiji LG21
LG21 became a revolutionary pioneer of yoghurt with functional claims when it launched in 2000. Today it is the market leader in the Japanese yoghurt market, much thanks to its proven effect on digestive health.
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Published: March 2023
Case study: Beyond Meat (2023 update)
Beyond Meat perfectly illustrates the challenges of the meat substitute category. The company’s operating loss for 2022 was up by 95%, while revenue was down 9.9%.
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Published: February 2023
Case study: HeyTea
This photogenic chain of cheese tea stores pioneered the digitalisation of Chinese beverage chains and shows that Chinese consumers are no longer just chasing western brands.
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Published: February 2023
Case study: Kourellas
Kourellas encourages its customers to “eat like a Greek” with its wide range of full-fat dairy products made from sheep, goat or cow’s milk. The small family brand was recently acquired by DELTA, a leader in the Greek dairy sector.
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Published: February 2023
Case study: The Milkman
This Egyptian premium dairy brand connects to many interesting key market trends and illustrates the power of being truly "Instagrammable".
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Published: February 2023
Case study: Biotiful (2023 update)
The British kefir brand continues to grow and is an excellent example of a brand that has thrived thanks to being small, independent and able to quickly pivot as demand and trends change. And while sales growth has started to slow down, the brand still saw a 7.5% sales increase in 2022.
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