Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: May 2022
Case study: Peperami
Dating back to 1979, Peperami is an excellent example of the success that can be reaped from the meat snacking trend. The brand saw a 20% growth last year and this is mainly thanks to its commitment to creative, stand-out marketing and a stream of innovative new products.
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Published: May 2022
Case study: Confetti
This Singapore-based brand upcycles 'ugly' vegetables and turns them into nutrient-dense snacks. The brand combines six of the most powerful market trends and is a good lesson in branding and CSR done well.
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Published: April 2022
Case study: Seedlip
Seedlip was dubbed "a game-changing brand" when it launched in 2015. However, after 7 complete years in business the company is yet to make a profit. A combination of ill-founded premium pricing and taste challenges has caused Seedlip to evolve into a brand that is under-performing in a high-growth category.
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Published: April 2022
Case study: Undercover
Undercover offers chocolate-covered quinoa treats and provides a lesson in why naturally functional ingredients paired with permission to indulge can be a very powerful combination. It is an excellent example of a brand that lets the ingredients speak for the value of the product.
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Published: March 2022
Case study: Beyond Meat (2022 update)
Beyond Meat perfectly illustrates the challenges of the meat substitute category, and in this updated case study we explain why.
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Published: March 2022
Case study: Oatly (2022 update)
In this 2022 update we look at Oatly's financial performance in various regions, its ever so edgy marketing and its Amazon-style business strategy.
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Published: February 2022
Case study: Fage
The pioneer of Greek-style yoghurt in the US and many other markets, Greek family business Fage has come a long way from its humble beginnings in 1926. Today it has a 15% share of the US Greek yoghurt market and revenues of over $500m.
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Published: February 2022
Case study: Lifeway
Lifeway created the kefir category in US in the late 1980s. The brand struggled as the kefir market reached its natural ceiling in the late 2010s but a pivot in messaging strategy has turned the company around, resulting in 15% growth in 2021.
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Published: January 2022
Case study: Poppi
This American brand has managed to make a dent in the intensely competitive soda market with its range of prebiotic, apple cider vinegar-infused sodas.
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Published: January 2022
Case study: Biotiful (2022 update)
The British kefir brand continues to see strong growth and is an excellent example of a brand that has thrived thanks to its ability to keep its finger on the market’s pulse and stay nimble. Revenue reached £27m in 2021, up 40% from 2020.
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