Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: September 2018
Case Study: Lindahls
The Swedish pioneers in both Greek yoghurt and quark continue to show signs of trend awareness. They launched the first RTD smoothie bowl in the Swedish market earlier this year, and are hoping that this will help turn sales upward again.
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Published: August 2018
Case study: Forbidden Foods
The Australian start-up founded in 2010 wants to “feed the world with the world’s best”, and are doing this by offering organic rice in different constellations. In 2017 Forbidden Foods entered the RTE market, with premium rice pudding made from black rice.
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Published: August 2018
Case study: Freche Freunde
After seeing the extensive range of healthy kids' snacks in the US, the founders of Freche Freunde decided to try and offer something similar in their home country Germany. Seven years later, they have a $30m+ company whose products are available in 18 international markets.
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Published: August 2018
Case Study: Kelda Go Soup
A traditional Arla-owned soup brand that started in 1992 has taken the step into the snacking market. With cold, drinkable soups Kelda is offering Swedish consumers a new and convenient way to consume vegetables on the go.
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Published: August 2018
Case Study: RX Bar
After just four years in business, RX Bar became the No. 3 nutrition-bar brand in the US natural grocery channel. The now Kellogg's-owned brand started out in one of the founders' basement, and brings in $10m+ in annual sales.
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Published: August 2018
Case Study: True Fruits
As a pioneer in the German RTD smoothie market, True Fruits have managed to maintain their competitive advantage and grow sales by over 100,000% since the launch in 2006. The range has been extended to include also smoothie bowls, targeting Millennials in Germany, Austria and Switzerland.
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Published: July 2018
Case Study: Huel
Now updated with new market data: Huel is a UK based brand which offers a complete nutrition meal alternative - the brand name is a shortened form of "human fuel"
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Published: June 2018
Case Study: Yooli
Created by Yuliya Flynn, a former attorney who wanted to introduce Americans to a favourite food from her childhood in Kazakhstan, Yooli farmer’s cheeses are 99% lactose free, high protein cross between cottage cheese and ricotta.
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Published: November 2017
Case Study: KIND
First launched back in 2004 by Daniel Lubetzsky, KIND describe themselves as a 'not-only-for-profit’ company, aiming to "connect people and build more empathetic communities through social and philanthropic initiatives". Their proposition is to be "Kind to your body, your taste buds and the world."
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Published: November 2017
Case Study: Temple Turmeric
The pioneer of turmeric beverages in the US, Temple Turmeric, previously Tumeric Alive, was founded in 2008, after its founder Daniel Sullivan discovered “the life-changing and healing power of raw, organic turmeric” on a trip to Hawaii.
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