Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: November 2020
Case study: Fresheasy
South Korea's number one meal kit delivery service wants to “free the world of cooking” and shows how Covid-19 has forced a pivot in strategy.
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Published: October 2020
Case study: Vital Proteins
This collagen brand’s success is proof that people are open to animal-based innovation as much as plant-based. It is a $200m+ brand after only 7 years on the market and recently sold a majority stake to Nestlé Health Science.
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Published: October 2020
Case study: Laird Superfood
This direct-to-consumer brand offers anything from plant-based creamers to functional mushroom powders and have had a CAGR of 185% since 2017. The company recently received a $10-million investment from Danone Group.
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Published: October 2020
Case study: The a2 Milk Company (2020 update)
With the most recent financial data and profiles of other A2 dairy brands around the world, this updated case study will give you an up-to-date picture of the market for A2 milk and the most recent figures that illustrate the market leader's success.
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Published: September 2020
Case study: Rude Health
Rude Health was founded with £4,000 worth of personal savings in 2005 and is today a £19 million brand. The brand's success has been fuelled mainly by its plant-based milk range launched in 2013 and June 2020 saw PepsiCo acquiring a 10% stake in the company.
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Published: September 2020
Case study: The Collective
This New Zealand brand was founded with the aim to “create an extraordinary yoghurt with an unbeatable taste”. It quickly grew to become New Zealand's best-selling gourmet yoghurt and today the UK is The Collective's biggest market, fuelled by the company's kefir range.
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Published: September 2020
Case study: Oumph
This plant-based meat alternative brand was launched by Swedish company Food for Progress in 2015 and was acquired by The LIVEKINDLY Co in June 2020. The company is active on eight European markets and grew its UK sales by 400% during 2019.
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Published: August 2020
Case study: Yeo Valley
Transparency sells, and coupled with sustainability, it can make a product appealing even to those consumers who otherwise think twice before buying dairy. This is the cornerstone of the success of Yeo Valley, the UK organic dairy brand that grew from a family business in the 1990s into a mainstream supermarket presence and £149.3 million sales in 2019.
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Published: August 2020
Case study: Renjer
With jerky made from reindeer, elk or red deer meat, this Swedish company aims “to provide quality-aware consumers with a wide selection of snacks that are related to the Nordics”, putting Provenance at the heart of its strategy.
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Published: August 2020
Case study: Smashmallow
This gourmet marshmallow brand is a prime example of a traditional food that has been reinvented. The brand has taken a familiar product and made consumers think about it differently through branding, positioning, packaging and culinary tweaks – and this is what most of the success stories are about.
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