Launching a kids nutrition product is the riskiest strategy you can choose. And the risk is higher than it has ever been.

Failure – or failure to scale beyond a niche or achieve sustainable profitability – is the most common outcome for most kids brands.

What must you do to succeed in this toughest of all segments of food and beverage?

This 33-page report sets out:

• An 8-step checklist to create a successful kids nutrition strategy
• The 7 key growth trends you can connect your product to
• Backed by 5 case studies

The report draws on:

• Our 15 years of expert consultancy in the kids nutrition sector.
• Our wealth of primary research, including the 800 interviews that we have conducted with industry executives